The offer
One revenue path, traced end to end, in fifteen business days.
The Revenue Conversion Audit traces one complete revenue path from first click or call to closed customer, quantifies the conversion gaps, and delivers a prioritized 90-day repair plan.
$7,500 fixed fee · 15 business days · One complete revenue path
- Demand
- Capture
- Qualify
- RouteConstraint
- Sell
- Follow up
- Revenue
Where it starts
Three executive questions.
The audit does not begin with channels or creative. It begins with the arithmetic that decides whether any of that is affordable.
- 01
What is the allowable Cost Per Acquisition?
Volume is rarely the first constraint. The approach begins with the CPA the business can actually afford.
- 02
What is today’s demand, and what is incremental?
How many leads or calls are being generated now, from which sources, at what cost, and how does that compare with the stated growth target?
- 03
What is the fully loaded Cost Per Acquisition?
Marketing is only one part of CPA. Sales labor, technology, handling time, routing, qualification, and operational cost all shape the real unit economics.
The method
GRO scores the machine. The 5Cs score the conversation.
Revenue output is available demand multiplied by Growth Efficiency, Revenue Conversion, and Operational Efficiency. Because the dials multiply, the lowest one sets the practical constraint, and lifting the other two barely moves the number.
- C2.4/5
Cue
Own the conversationSay the card, not your guess.
- C1.8/5
Capture
Own the dataIf it isn't captured, it didn't happen.
- C2.0/5
Check
Own realityCheck the call against the cards.
- C3.1/5
Calibrate
Own the adjustmentFix the card, not the rep.
- C1.5/5
Codify
Own the systemThe proven way becomes THE way.
The operating laws behind the scoring
- Drivers Are Not Pit Crews.
- The Lowest Dial Sets the Constraint.
- More Fuel Does Not Fix a Leak.
- Attainable Beats Aspirational.
- Fix It, Then Feed It.
- Definitions Do Not Move Mid-Race.
- Evidence Before Narrative.
- Closed Means Measured.
What you receive
Nine deliverables you can hand to an operator.
- 01
Current-State Revenue Path Map
Every step from first click or call to closed customer, with the owner of each handoff.
- 02
Unit Economics Baseline
Allowable CPA, current CPA, and the fully loaded cost the business is actually carrying.
- 03
GRO Scorecard
Growth Efficiency, Revenue Conversion, and Operational Efficiency scored as multiplying dials.
- 04
5Cs Sales Execution Review
Cue, Capture, Check, Calibrate, and Codify, scored against a real call sample.
- 05
Technology and Workflow Inventory
What is installed, what is used, what overlaps, and what silently drops data.
- 06
Findings Register
Each finding with its evidence source, confidence level, and what would falsify it.
- 07
Value-Creation Levers
Ranked by impact, confidence, effort, and time to value. Not a list of everything possible.
- 08
30/60/90-Day Repair Roadmap
Sequenced work with named owners, milestones, and the proof KPI for each item.
- 09
Executive Readout
One session with the leadership team. Conclusion first, evidence behind it.
30 days Stop paying twice for the same buyer
- Add licensed-agent availability to the routing rule and hold overflow in callback rather than queue.
- Restore campaign source as a locked field that later writes cannot overwrite.
60 days Make the second attempt a system, not a habit
- Build one follow-up sequence with a required disposition before an opportunity can age out.
- Score a rolling 30 call sample against the 5Cs each week and calibrate the card, not the rep.
90 days Reconcile spend to gross profit
- Publish one weekly view running traffic to inquiry to qualified to sold to collected revenue by source.
Scope, timing, and price
Fixed scope. Fixed fee. Fixed timetable.
What is included
- One complete revenue path.
- Up to eight stakeholder interviews.
- Up to 90 days of available operating data.
- A 30 to 50 call sample where calls are material.
- Marketing, sales, CRM, routing, attribution, and workflow review.
- Executive readout and 90-day roadmap.
- Delivery within 15 business days after required access is complete.
- Duration
- 15 business days from complete access
- Coverage
- One complete revenue path
- Commitment after
- None. Implementation is a separate decision.
- Days 1 to 2
Establish the evidence
Confirm the revenue path, definitions, owners, source systems, and access.
- Days 3 to 7
Trace the path
Map demand, qualification, routing, sales execution, follow-up, and closed revenue.
- Days 8 to 11
Quantify the constraints
Build the unit-economics baseline, score GRO, review calls with the 5Cs, and rank the value-creation levers.
- Days 12 to 15
Decide what to fix
Deliver the executive readout and a 30/60/90-day repair plan with owners, milestones, and proof KPIs.
Fit
We would rather disqualify early than sell you the wrong thing.
The audit fits when
- Calls or leads are a material source of revenue.
- Marketing, sales, and technology each own part of the customer path.
- Leadership does not fully trust the numbers or the handoffs.
- Demand exists, but revenue output is inconsistent or below plan.
- The company can provide access to the people, systems, data, and call samples required to establish evidence.
It is the wrong purchase when
- You want campaign management at the lowest possible fee.
- You want a generic marketing plan rather than an evidence-backed diagnosis.
- You want guaranteed revenue. No honest diagnostic can promise that.
- The sales motion is the founder alone, so there is no system to inspect yet.
- Nobody can release access to the data, the systems, or the call recordings.
Questions
Before you book.
Is this a marketing audit?
No. Marketing is one input. The audit follows demand through qualification, routing, sales execution, technology, follow-up, and closed revenue.
Do you need access to every system?
Only the systems and evidence required to trace the selected revenue path. Access requirements are agreed before the clock starts.
What if our data is messy?
Data integrity is itself a finding. We establish what can be supported, show where confidence drops, and separate evidence from narrative.
Will you implement the recommendations?
The audit stands alone. If there is a fit, Audivox can advise, run a 90-day repair sprint, provide qualified demand, or deploy Cue. None is required.
Can you manage our Google Ads account?
Only when Audivox can control and measure the revenue path around it, including the landing experience, conversion tracking, attribution, and CRM feedback. We do not take ad-account-only engagements.
Why a fixed fee?
The scope, timetable, and decision are defined. You are buying a diagnostic and an execution-ready roadmap, not an open-ended block of consulting hours.
Next action
Start with fifteen minutes.
We establish whether a revenue path exists that can be traced, whether the evidence can be released, and whether the audit would earn its fee. If it would not, we will say so on the call.
$7,500 fixed fee · 15 business days · One complete revenue path