Essay
The Many Deaths of SEO
SEO has been declared dead for twenty years. This time the coroner has a point — nineteen documented obituaries, 1997 to 2026, with verbatim headlines and what actually happened.
Read the essay → FrameworkThe Funnel Is a Lie
A real funnel keeps everything you pour into it. Yours keeps 27 percent. Pour a thousand buyers through a live physics model of Growth, Revenue and Operations and watch where they actually land.
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