Mice in pipeline
100
Before the story

Hooray!
You opened the box.

Mouse Trap is a low-stakes game. It takes 20–30 minutes to build, and you end up with a “meh” mouse trap that no one would actually use to catch a real mouse.

In my 20+ years in Growth Marketing, I’ve watched most companies treat their revenue pipeline the same way.

Why? Because “the process works.” Usually that means they’re converting at five or six percent, or worse — without realizing that 10%, 15%, even 20% lead-to-sale conversion rates may be possible.

If Marketing, Sales, Ops, and Tech all worked well together, what would your annual revenue be?

25% higher? 50%? Double?

Keep that number in mind.

100 mice
Performance Marketing

Do you have an expert managing SEM, SEO, and social?

Are they plotting a course to scale, or making minor changes around the edges at the pace that paint dries?

$120M+ in performance marketing spend. Not awareness. Not brand. Not reach. 100% focused on revenue.

Voice AI Qualification

Every inbound call should be qualified the same way, every time.

Custom Voice AI agents save your team time, ask every required question, consistently separate good opportunities from bad ones, and handle after-hours calls with ease.

No missed questions. No missed calls. No waiting until morning.

Sales Execution

Your best salesperson should be every salesperson.

Script adherence and testing, real-time coaching, objection handling, and required Next Best Step (NBS) turn individual talent into a repeatable sales process.

Our sales technology lowers cognitive load, enforces critical script elements, and provides live in-call guidance, all from a single screen.

Make your best sales process the default.

Reporting That Drives Progress

Reporting should tell you what to do next.

Every KPI creates an incentive. Choose the wrong one and people can hit their targets while hurting the business.

CPL down 50%. CPA up 30%. Marketing celebrates. Finance does not.

One Revenue Machine

Are your teams optimizing their piece, or the whole machine?

Lead generation, telephony, CRM, sales training, scripting, conversion tracking, automation, and reporting are usually managed as separate functions.

That becomes dangerous when every department optimizes its own piece.

A department can hit its KPI while making another department worse.

6%… hooray?

You handle the product.
I’ll handle the machine that sells it.

I manage your marketing spend. I generate and deliver leads. Or I help fix the systems and processes that turn opportunity into revenue.

Performance Marketing. Lead Generation. Revenue Operations Consulting.

Different services. Same objective:

More revenue. Better margins.

Remember that number?

If you have a realistic revenue target you know the business should be capable of hitting, let’s figure out what stands between where you are and where you should be.

Let’s talk about your number

Why me?

$120M+
Performance marketing spend directly managed
20+ years
Across Growth, Revenue, and Operations
12+ companies
Startups through $100M+ in annual revenue

I started on the Growth side, managing media with a budget and a number to hit. Solving acquisition problems eventually pulled me downstream into sales, CRM architecture, telephony, routing, scripts, follow-up, attribution, training, incentives, and management.

For the past 16 years, I’ve worked at the VP and executive level across companies ranging from startups to $100M+ businesses, including National General, eCapital, and HealthCompare.

Audivox is the culmination of that experience: a growth partner built to look across the entire revenue machine instead of optimizing one piece in isolation.

Audivox engagements typically start at $5,000, with scope and pricing based on what the business actually needs.

Let’s talk about your number.

Hey, Will here. Below are my phone and email — feel free to reach out whenever works for you via text, phone, or email.